Our nervous system and the neural pathways we’ve built really dictate our responses to life.
You know you shouldn’t react a certain way or do a certain thing… but you can't help yourself. Your brain seeks efficiency (reinforcing existing patterns), not happiness. Once you’ve formed strong neural pathways, everything around you will show up to prove those pathways correct.
For example: if your belief is “I have to work harder than anyone else to get what I want”—your Reticular Activating System will filter the world to reinforce it. You’ll notice quotes on Instagram about hustle, books about sacrifice, colleagues bragging about burnout. It’s not that more of this suddenly exists—it’s that your brain is wired to see it. That’s efficiency.
It’s like when you decide to buy a Jeep. Suddenly, the road is filled with them. Carl Jung put it perfectly: “Until you make the unconscious conscious, it will direct your life and you will call it fate.”
This is the neuroscience behind that truth. If you don’t like the “destiny” you’re living in, you have to change your beliefs. And to change your beliefs, you have to rewire your neural pathways.
How do you do that?
- Breathwork reveals what’s under the hood—hidden beliefs running the show.
- Cold plunge and sauna open the brain for neuroplasticity—the ability to literally form new pathways and embody new beliefs.
>> Quick science note: For centuries, science believed the adult brain was fixed. But in the 1960s and 70s, researchers like Paul Bach-y-Rita began proving the brain could adapt and reorganize itself after injury. Today, neuroplasticity is one of the most exciting areas of neuroscience—it’s the evidence that transformation isn’t just possible, it’s inevitable when you give your brain the right conditions.
That’s what we do inside The State Shift Membership.
Over 8 weeks, we’ll uncover what’s keeping you stuck in repeated patterns (including emotional or health struggles) and reinforce new beliefs that create a destiny you actually want to live. Together, we’ll use science-backed somatic tools—breathwork, sauna, cold plunge—to help you feel the shift in real time.
Your brain is changeable. Your beliefs are changeable. Your life is changeable.
Let’s rewire your destiny—together.
Check out more info about The State Shift.
See you there,
Aleks